OUR MISSION

To ensure that ALL children in Canada are equipped to achieve their full potential, we champion, connect and develop initiatives that will enable Canada's children to become the most literate in the world.

For Canada, all its children, their families and those who believe that literacy is vital for children to achieve their full potential, we are the only national charitable organization dedicated to advancing literacy outcomes for young children as a vital foundation for long-term health and development.

As catalysts for significant, long-term impact, we identify gaps and opportunities; promote impact-focused best practices; mobilize practitioner networks; as well as promote and incubate initiatives that support our goal of making Canadian children the most literate in the world.

For Canada’s future, this means people who are healthier, more resilient, empathetic and successful.